Colorado Tourism

Music Shines Brighter in Colorado

TASK: iHeartRadio joined the “Music Shines Brighter” campaign to help establish Colorado as the ultimate live music destination. Colorado Tourism Office needed us to create assets to help promote a sweepstakes and drive awareness . signage and digital display to drive people to enter to win a free trip to Colorado to attend a concert of their choice and encourage them to take a selfie at the Colorado booth.

EXECUTION: Created signage and digital display banners to drive people to enter to win a free trip to Colorado to attend a concert of their choice and encourage them to take a selfie at the Colorado booth. Also created a series of customer illustrations of iconic Colorado music venues which were applied to stickers, T-shirts and koozies that were featured throughout the event.

ROLE: Art Director

AGENCY: MMGY

The MMGY team won a 2023 AIGA KC Design Award for Brand Identity