With Love, BVI
TASK: Establish an always-on overarching brand campaign utilizing BVILove as it's primary messaging.
INSIGHT: BVI is an understated destination that offers travelers natural beauty, unpretentious attitudes and relaxing activities.
IDEA: Those who live BVI Love, know. Who better to share it? Those who have experienced truly understand the way life is lived on the islands and they wnt to share it. So they invite visitors to come feel the love and discover something they didn't know they were missing.
EXECUTION: Create multiple print ads, HTML5 and static display banners, email newsletters, pre-roll and update the brand guidelines. Also provided direction for the spring 2022 photoshoot in BVI and edited client photo selects.
