TASK: Build out content captured during influencer trips to resorts in Aruba, Bonaire and Curacao and build it out to a campaign to support the trip and have a cocktail focus.
IDEA: Have mini-campaigns to engage the audience throughout the month of December. As the month starts off Cheap Caribbean will share cocktail recipes from @beautifulbooze and have giveaways during the '12 Days of Cocktails'. Then over the course of a week, the focus will shift to @erincohen__ as she explores Aruba, Bonaire and Curacao by way of a 'Caribbean Cocktail Crawl'.
EXECUTION: Created 12 social posts and 12 social stories for '12 Days of Cocktails'. Then, created three social posts, one story and one social video for the 'Caribbean Cocktail Crawl' to promote the trip.
Roles: Art Director and Designer
Social Story with multiple frames
Static Social Posts
Video Social Post
Static Social Story