Popeyes

WHERE'S THE FIXINS'

*Spec work for ONE School portfolio

TASK: Create a powerful PR idea that can make the iconic Popeyes Chicken Sandwich the center of media and conversations to people to try the sandwich.

INSIGHT: Not all people want a traditional chicken sandwich with just pickles and mayo. People want to dress up Popeyes famous chicken sandwich with additional toppings to make it even better.

IDEA: Give people the opportunity to share their favorite way to dress up this famous chicken sandwich with all of the fixins’ to make the best chicken sandwich even better. Not all people want a traditional chicken sandwich with just pickles and mayo, so Popeyes will switch it up.

Roles: Art Director and Designer

 

 

EXECUTION: For a limited time customers are asked to share their own version of the chicken sandwich with all of the fixins’ on social media using #myfixins to start the discussion. Then for a week, customers will have an opportunity to purchase a chicken sandwich with various add-on toppings including cheese, lettuce, tomatoes, sauces, etc. for no additional cost so they can come up with their own version of the sandwich with all of the fixins’ and share it. Every day during this time period, Popeyes will select people on social media channels to get coupons to get a FREE chicken sandwich.

IN-STORE SIGNAGE: At point-of-sale, remind customers that they can customize their chicken sandwich with additional items.

SOCIAL POST: Place an image of the chicken sandwich with toppings. Ask customers what they like on their chicken sandwich to spark conversation and debate

 

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