*Spec work for ONE School portfolio
TASK: Get people in the US to think about listening to Spotify in the car.
INSIGHT: Online audio has reached a new high in weekly time spent listening with 76% of moms use online audio listening. Since April 2021, time spent listening has increased by more than 40%. The share of people who listened to online radio via a phone rose to 50% in 2021.
IDEA: Show the duality that mothers face when listening to Spotify in their cars and how they balance listening to the kid’s music and their own in the car.
EXECUTION: Film (OLV, Social - TikTok, IG Reels, YouTube): Mom leaves driving her kids to school so she puts on the kids' playlist. Then as soon as they get out of the car she changes to her playlist.
Role: Art Director