OUR STORY

*Spec work for ONE School portfolio

TASK: Get mainstream casual drinkers to switch to Uncle Nearest by showing them there is more to Uncle Nearest than your average whiskey.

IDEA: Share the legacy of Nathan “Nearest” Green from his great, great granddaughter's point of view.

EXECUTION: The 60-second video focuses on the story of Uncle Nearest and how his legacy inspired the award-winning Uncle Nearest brand. Also shining a light on the fact that a black woman founded it with a female-led executive, including his great-granddaughter, who is the master blender for the brand. Telling an authentic brand story helps bring the story to life for those unfamiliar.